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Nellie de Goguel

Award-winning writer, producer, editor and storytelling professional 

climate | sustainability | oceans | food | cities +

Financial Times •

The FT Reader

[Exec Producer - data insights dashboard] The FT Reader is the first interactive platform built from the FT Global Reader Survey — based on nearly 12,000 responses across every region and format.

The brief: to create a data-driven digital dashboard, using the survey results, that would pique the interest of potential commercial partners…

…while also telling a compelling tale about our readers, for our readers.

Because this isn’t just data. It’s a story about trust, behaviour and the impact of FT audiences around the world.

We created an experience that is intuitive, illustrated and editorial.

Designed to be explored — not simply read.

It’s clear: our audience is influential and committed to the FT.

And, in a world in which trust in media is eroding, it’s the Financial Times’ world-class coverage that keeps our readers coming back for more.
BCLP •

Client Intelligent conversations series - Episode 2: How can commercial real estate build the way toward a greener future?

(PODCAST HOST) Join FT Studio’s Nellie de Goguel, a writer and broadcaster specialising in sustainability issues, and listen as we go onsite to one of London’s office developments built to the highest sustainability standards, and hear from industry leaders, BCLP’s Chris de Pury - Real Estate Partner, Katerina Papavasileiou, Director of ESG and Responsibility at Federated Hermes, and Ruth Marsh, Sustainability Director at Sheppard Robson.
Financial Times •

The revitalisation of AlUla's Old Town

[EXEC PRODUCER - Immersive article exploring AlUla's Old Town]

More than 900 mud-brick homes form a densely packed maze of hundreds of narrow streets and covered alleys. This architectural approach was used in centuries past to create a sense of security and community. “You can go around in the town and see the labyrinthic way the houses were connected to each other continuously,” says Hatoon Alfassi, a Saudi historian and Honorary Fellow at Manchester University in the UK. According to Alfassi, this patchwork-like design also allowed women t...
The Wine Society •

Ethical vines | The Wine Society

(Writer) We all love a good deal, especially when the wallet is feeling a bit light. But cheaper goods often carry hidden costs. For better or worse we live within a system that encourages maximum profit by keeping production high, expenses low, and finding a ‘sweet spot’ price point that’s accessible (to most).

Maintaining low prices in the face of external pressures – resource scarcity, unpredictable weather caused by climate change, evolving regulation, higher taxes and tariffs (to name just a few) –
Financial Times •

Farming for the future

(Executive Producer, Writer) How regenerative agriculture could boost biodiversity, combat climate change and support farmers while reshaping our food system for the better Any one of these [regenerative practices] alone is beneficial. Individually, they make impacts but, tied together, the benefits start multiplying significantly. In December 2022, more than 190 countries signed the Global Biodiversity Framework (GBF), a historic “deal for nature” to protect and restore 30 per cent of the planet’s land and seas by 2030.
Economist Impact •

REPORT: Ocean health is planetary health | World Ocean Initiative

(Writer) The blue economy—from shipping to blue foods to valuable materials and everything in between—has an annual value of roughly US$2.5trn. If the ocean were a country, it would be the world’s eighth-largest economy.

In reality, the value of a healthy ocean and a sustainable blue economy is far greater. When you consider how many billions of people depend on the ocean for food and employment, how many millions of tourists travel to coastal towns to get away, and how many trillions of dollars will ne
Financial Times •

Financing the Gulf infrastructure boom

(Voiceover artist - animation) Significant investment in transport, tourism and social infrastructure illustrates the potential of ambitious, investment-led, economic diversification programmes. This is particularly the case in the Gulf Cooperation Council (Gulf) economies, where inbound foreign direct investment (FDI) more than doubled between 2017 and 2022, and one of its members, the United Arab Emirates (UAE), achieved the highest FDI inflows in its history in 2022.
Financial Times •

FT Audience Barometer Volume 2

(Executive Producer) In this issue… Despite recent geopolitical tensions, FT readers felt more positive about global economic conditions than the previous quarter.Business confidence is in flux with considerable regional variations. In terms of company goals, cutting costs remains a priority, particularly in energy-intensive industries such as manufacturing and engineering.For readers in the UK, trust remains a key focus for business communication following a string of high-profile corporate scandals.In the first o...
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